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Sharif Matar
Chief of Global Operations
Sharif Matar is a seasoned product and UX designer with over a decade of experience in the industry. He currently serves as the UX Design Director at Product Inc., where he leads design strategies and creates measurable outcomes for clients.

Sharif's expertise spans across user-centered design, strategic research, and hands-on production, which has allowed him to deliver impactful solutions for various digital products.

Before his current role, Sharif has held significant positions such as UX Design Lead at Atlantic 57 and Senior Product Designer at NBC Universal.

Sharif's career also includes mentoring roles, notably at General Assembly and Backstage Capital, where he has guided numerous designers through their professional development​. His teaching experience at General Assembly has been particularly impactful, helping hundreds of new designers master UX and UI skills.

Throughout his career, Sharif has worked with a diverse range of companies, from startups to Fortune 500 enterprises, contributing to projects for Olay, GoodRX, Marriott, Google, Apple, and more. His design philosophy prioritizes user experience and business goals, balancing creativity with strategic insights to deliver holistic, comprehensive and effective digital solutions.